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| Photo by russelljsmith |
Today we had an impromptu brainstorming session, and one of the topics that came up was Twitter. At the last concert, the person who made the introduction asked all guests to please put their cell phones on silent, and explained that photography, texting and tweeting were not allowed. We're questioning that choice. While some consider texting and tweeting during a classical music performance to be quite rude, and possibly disruptive (glowing screens in a dark auditorium) we are also recognizing the possible lost opportunity by limiting those activities.
My colleagues don't get Twitter, or Facebook, or texting during a concert. I can't say I completely get it either, but I felt like I could offer insight on how Twitter worked. (I described my election night experience.) Why cut off what could possibly be a great word-of-mouth, in-the-moment marketing? Now, there may be a good chance that our audience members aren't the type to text and tweet during a concert. But if they are, if they text their friends and say "I'm at the concert, and WOW, it's awesome. You should be here" their friends could come.
So we're considering having a "texting and tweeting zone" at the next performance. We'll see what happens.
What do you think? Do you text your friends during concerts or cool events? How about tweeting?
I do text my friends at concerts - and do just what you said. I tell them how great the show is or tell them what song the band is playing and how much they are missing. I do not tweet during shows, but the last concert I went to one of my friends took a picture of the band and posted it on facebook during the show.
ReplyDeleteI think twitter and facebook are great marketing tools and you can use them to attract those young audiences to concert program.
ReplyDeleteI text as well and see many folks posting to FB during all sorts of events. I don't Tweet - not opposed to it, just don'nt have the right "equipment" yet to do so. I think it's great that you are implementing some of these ideas. Totally agree with Jeewan - they are great marketing tools, free and allow the crowd to take over for you and do all the work!
ReplyDeleteI have friends who Tweet during concerts and shows. I believe they post during intermission for those types of events.
ReplyDeleteIt is a tough call. Some individuals would find it rude, others find it rude that there's a rule against it.
Let us know how the Twitter section works out!